:root{
  --ink:#0d0b0a;
  --ink-2:#15110f;
  --paper:#f4ede3;
  --paper-dim:#b8ad9e;
  --signal:#15b8a6;      /* teal signal */
  --signal-soft:#3dd4c2;
  --line:rgba(244,237,227,0.12);
  --max:1200px;
}

*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  background:var(--ink);
  color:var(--paper);
  font-family:'Archivo',sans-serif;
  font-size:17px;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}

/* grain */
.grain{
  position:fixed;inset:0;z-index:9999;pointer-events:none;opacity:0.04;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='200' height='200'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

h1,h2,h3{font-family:'Fraunces',serif;font-weight:600;line-height:1.05;letter-spacing:-0.02em}

.btn{
  display:inline-block;background:var(--signal);color:#fff;
  padding:0.9rem 1.6rem;border-radius:2px;font-weight:600;
  text-decoration:none;border:none;cursor:pointer;font-size:1rem;font-family:'Archivo';
  transition:transform .2s ease, background .2s ease;
}
.btn:hover{transform:translateY(-2px);background:var(--signal-soft)}
.btn-small{padding:0.55rem 1rem;font-size:0.9rem}
.btn-text{color:var(--paper);text-decoration:none;font-weight:500;opacity:.8;transition:opacity .2s}
.btn-text:hover{opacity:1;color:var(--signal-soft)}

/* NAV */
.nav{
  position:sticky;top:0;z-index:100;
  display:flex;justify-content:space-between;align-items:center;
  padding:1.1rem clamp(1.2rem,5vw,3rem);
  background:rgba(13,11,10,0.8);backdrop-filter:blur(12px);
  border-bottom:1px solid var(--line);
}
.wordmark{display:flex;align-items:center;gap:0.5rem;text-decoration:none;color:var(--paper)}
.logo-mark{width:30px;height:auto;display:block;flex-shrink:0}
.logo-word{font-family:'Archivo',sans-serif;font-weight:500;font-size:1.3rem;letter-spacing:0.5px;color:var(--paper)}
.wordmark.small{font-size:1.2rem}
.wordmark.small .logo-word{font-size:1.15rem}
.nav-links{display:flex;align-items:center;gap:1.8rem}
.nav-links a{color:var(--paper-dim);text-decoration:none;font-size:0.95rem;font-weight:500;transition:color .2s}
.nav-links a:hover{color:var(--paper)}
.nav-login{border:1px solid var(--line);padding:0.5rem 0.9rem;border-radius:2px}

/* HERO */
.hero{padding:clamp(4rem,12vh,9rem) clamp(1.2rem,5vw,3rem) clamp(4rem,10vh,7rem);max-width:var(--max);margin:0 auto;position:relative}
.eyebrow{color:var(--signal);font-weight:600;letter-spacing:0.18em;text-transform:uppercase;font-size:0.8rem;margin-bottom:1.5rem}
.hero h1{font-size:clamp(2.6rem,7vw,5.4rem);margin-bottom:1.8rem;font-weight:600}
.hero h1 .accent{color:var(--signal)}
.lede{font-size:clamp(1.05rem,2vw,1.3rem);max-width:46ch;color:var(--paper-dim);margin-bottom:2.4rem;line-height:1.55}
.hero-cta{display:flex;align-items:center;gap:1.5rem;flex-wrap:wrap;margin-bottom:2.5rem}
.hero-foot{font-size:0.9rem;color:var(--paper-dim);opacity:.7;font-style:italic}

/* sections */
section{position:relative}
.section-head{max-width:var(--max);margin:0 auto;padding:0 clamp(1.2rem,5vw,3rem)}
.tag{display:inline-block;color:var(--signal);font-weight:600;letter-spacing:0.1em;font-size:0.8rem;text-transform:uppercase;margin-bottom:1rem}
.section-head h2{font-size:clamp(1.9rem,4vw,3rem);max-width:18ch;margin-bottom:1rem}
.section-sub{color:var(--paper-dim);max-width:50ch}

/* THESIS */
.thesis{padding:clamp(4rem,9vh,7rem) 0;border-top:1px solid var(--line)}
.thesis-grid{max-width:var(--max);margin:3rem auto 0;padding:0 clamp(1.2rem,5vw,3rem);display:grid;grid-template-columns:1fr 1fr;gap:3rem}
.thesis-col .big{font-family:'Fraunces';font-size:1.5rem;font-weight:600;color:var(--paper);margin-bottom:1rem;line-height:1.2}
.thesis-col p:not(.big){color:var(--paper-dim)}

/* WHAT */
.what{padding:clamp(4rem,9vh,7rem) 0;border-top:1px solid var(--line)}
.pillars{max-width:var(--max);margin:3rem auto 0;padding:0 clamp(1.2rem,5vw,3rem);display:grid;grid-template-columns:1fr 1fr;gap:1.5rem}
.pillar{background:var(--ink-2);border:1px solid var(--line);border-radius:4px;padding:2.2rem;transition:border-color .25s ease}
.pillar:hover{border-color:var(--signal)}
.pillar-num{font-family:'Fraunces';font-size:0.85rem;color:var(--signal);font-weight:600;letter-spacing:0.05em;text-transform:uppercase}
.pillar h3{font-size:1.6rem;margin:0.7rem 0 0.9rem}
.pillar>p{color:var(--paper-dim);font-size:0.98rem;margin-bottom:1.6rem}
.pillar-list{list-style:none;display:flex;flex-direction:column;gap:1rem}
.pillar-list li{display:flex;flex-direction:column;gap:0.15rem;padding-left:1rem;border-left:2px solid var(--line);transition:border-color .2s}
.pillar-list li:hover{border-left-color:var(--signal)}
.pillar-list strong{font-weight:600;color:var(--paper);font-size:0.98rem}
.pillar-list span{color:var(--paper-dim);font-size:0.9rem;line-height:1.45}

/* WHY */
.why{padding:clamp(4rem,9vh,7rem) 0;border-top:1px solid var(--line)}
.why-grid{max-width:var(--max);margin:3rem auto 0;padding:0 clamp(1.2rem,5vw,3rem);display:grid;grid-template-columns:repeat(2,1fr);gap:1.5rem}
.why-card{background:var(--ink-2);border:1px solid var(--line);border-radius:4px;padding:2rem;transition:border-color .25s ease}
.why-card:hover{border-color:var(--signal)}
.why-card.span-2{grid-column:span 2}
.why-card-accent{border-color:var(--signal)}
.why-stat{display:block;font-family:'Archivo',sans-serif;font-weight:700;font-size:clamp(2rem,4vw,2.8rem);color:var(--signal);line-height:1;letter-spacing:-1px;text-transform:lowercase}
.why-card h3{font-size:1.3rem;margin:0.7rem 0 0.8rem;line-height:1.2}
.why-card p{color:var(--paper-dim);font-size:0.96rem}
.why-src{display:block;margin-top:1rem;font-size:0.78rem;color:var(--paper-dim);opacity:.55;letter-spacing:0.03em}

/* HOW */
.how-grid{max-width:var(--max);margin:3rem auto 0;padding:0 clamp(1.2rem,5vw,3rem);display:grid;grid-template-columns:repeat(4,1fr);gap:1.5rem}
.how-item{border-top:2px solid var(--signal);padding-top:1.1rem}
.how-item h3{font-size:1.2rem;margin-bottom:0.6rem}
.how-item p{color:var(--paper-dim);font-size:0.92rem;line-height:1.5}
.numbers-band{max-width:var(--max);margin:3rem auto 0;padding:0 clamp(1.2rem,5vw,3rem)}
.numbers-band>h3{font-size:1.15rem;color:var(--paper-dim);font-weight:500;margin-bottom:1.5rem;letter-spacing:0.02em}

/* headline stats band */
.hero-stats-section{padding:0 0 clamp(2rem,5vh,4rem)}
.headline-stats{max-width:var(--max);margin:2.5rem auto 0;padding:0 clamp(1.2rem,5vw,3rem);display:grid;grid-template-columns:repeat(4,1fr);gap:1.5rem}
.hstat{background:var(--ink-2);border:1px solid var(--signal);border-radius:4px;padding:1.6rem;text-align:center}
.hstat-num{display:block;font-family:'Archivo',sans-serif;font-weight:700;font-size:clamp(2.4rem,5vw,3.4rem);color:var(--signal);line-height:1;letter-spacing:-1px}
.hstat-label{display:block;margin-top:0.6rem;color:var(--paper-dim);font-size:0.85rem;letter-spacing:0.04em;text-transform:uppercase}
.headline-stats-foot{max-width:var(--max);margin:1rem auto 0;padding:0 clamp(1.2rem,5vw,3rem);color:var(--paper-dim);opacity:.6;font-size:0.85rem;font-style:italic}

/* practice grid */
.practice-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem}
.practice-item{border-left:2px solid var(--signal);padding-left:1rem}
.practice-item strong{display:block;font-weight:600;color:var(--paper);margin-bottom:0.3rem;font-size:1rem}
.practice-item span{color:var(--paper-dim);font-size:0.92rem;line-height:1.5}

/* PROOF */
.proof{padding:clamp(4rem,9vh,7rem) 0;border-top:1px solid var(--line)}
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1.5rem}
.stat{border-top:2px solid var(--signal);padding-top:1.2rem}
.stat-num{display:block;font-family:'Fraunces';font-weight:900;font-size:clamp(2.4rem,4vw,3.2rem);color:var(--paper);line-height:1}
.stat-label{display:block;color:var(--signal);font-weight:600;font-size:0.85rem;letter-spacing:0.05em;text-transform:uppercase;margin:0.6rem 0 0.9rem}
.stat p{color:var(--paper-dim);font-size:0.92rem;line-height:1.5}
.stats-foot{max-width:70ch;margin:1.8rem auto 0;padding:0 clamp(1.2rem,5vw,3rem);color:var(--paper-dim);opacity:.6;font-size:0.85rem;font-style:italic}
.operator-band{margin:3.5rem clamp(1.2rem,5vw,3rem) 0;padding:2.5rem;background:var(--ink-2);border:1px solid var(--line);border-radius:4px}
.operator-band h3{font-size:clamp(1.6rem,3vw,2.2rem);margin:0.8rem 0 1rem}
.operator-band p{color:var(--paper-dim);max-width:60ch;margin-bottom:1.8rem}
.brands{display:flex;gap:1.5rem;flex-wrap:wrap;align-items:center}
.brand-logo{height:52px;width:auto;object-fit:contain;opacity:.9;transition:opacity .2s}
.brand-logo:hover{opacity:1}
.brand-chip{border:1px solid var(--line);padding:0.7rem 1.4rem;border-radius:40px;font-family:'Fraunces';font-weight:500;font-size:1.05rem}

/* SCORECARD CALLOUT */
.scorecard-cta{padding:clamp(4rem,9vh,7rem) clamp(1.2rem,5vw,3rem);border-top:1px solid var(--line)}
.scorecard-cta-inner{max-width:var(--max);margin:0 auto;background:var(--ink-2);border:1px solid var(--signal);border-radius:6px;padding:clamp(2rem,5vw,3.5rem);text-align:center}
.scorecard-cta-inner .tag{display:inline-block}
.scorecard-cta-inner h2{font-size:clamp(1.8rem,4vw,2.8rem);max-width:20ch;margin:0.6rem auto 1rem}
.scorecard-cta-inner p{color:var(--paper-dim);max-width:54ch;margin:0 auto 2rem}

/* CONTACT */
.contact{padding:clamp(4rem,10vh,8rem) clamp(1.2rem,5vw,3rem);border-top:1px solid var(--line)}
.contact-inner{max-width:680px;margin:0 auto}
.contact h2{font-size:clamp(2rem,5vw,3.4rem);margin:0.8rem 0 1rem}
.contact p{color:var(--paper-dim);margin-bottom:2.5rem}
.contact-form{display:flex;flex-direction:column;gap:1.2rem}
.field-row{display:grid;grid-template-columns:1fr 1fr;gap:1.2rem}
.contact-form label{display:flex;flex-direction:column;gap:0.4rem;font-size:0.85rem;color:var(--paper-dim);font-weight:500;letter-spacing:0.03em}
.contact-form input,.contact-form textarea{
  background:var(--ink-2);border:1px solid var(--line);border-radius:3px;
  padding:0.8rem;color:var(--paper);font-family:'Archivo';font-size:1rem;transition:border-color .2s;
}
.contact-form input:focus,.contact-form textarea:focus{outline:none;border-color:var(--signal)}
.contact-form button{align-self:flex-start;margin-top:0.5rem}
.hidden{display:none}

/* FOOTER */
.footer{border-top:1px solid var(--line);padding:3rem clamp(1.2rem,5vw,3rem)}
.footer-inner{max-width:var(--max);margin:0 auto;display:flex;flex-direction:column;gap:0.4rem}
.footer p{color:var(--paper-dim);font-size:0.9rem}
.footer .copy{opacity:.5;margin-top:0.8rem}

/* reveal animation */
.reveal{opacity:0;transform:translateY(20px);animation:rise .8s cubic-bezier(.2,.7,.3,1) forwards;animation-delay:calc(var(--d,0)*0.12s)}
@keyframes rise{to{opacity:1;transform:none}}

/* responsive */
@media(max-width:820px){
  .nav-links{gap:1rem}
  .nav-links a:not(.btn):not(.nav-login){display:none}
  .thesis-grid{grid-template-columns:1fr;gap:2rem}
  .pillars{grid-template-columns:1fr}
  .why-grid{grid-template-columns:1fr}
  .why-card.span-2{grid-column:span 1}
  .how-grid{grid-template-columns:1fr 1fr;gap:2rem 1.5rem}
  .headline-stats{grid-template-columns:1fr 1fr;gap:1rem}
  .practice-grid{grid-template-columns:1fr;gap:1.2rem}
  .stats{grid-template-columns:1fr 1fr;gap:2rem 1.5rem}
  .field-row{grid-template-columns:1fr}
  .operator-band{padding:1.8rem}
}